Leveling the Playing Field
Ninety-nine percent of the time, you will have less knowledge than the professionals selling the diamonds. Even if you research all the ins and outs of diamond buying, when you walk into a physical store, you may forget some little detail that could seriously affect the value of the diamond.
Meanwhile, the diamond sales representative is trained to ensure you walk out of that store with a diamond on terms favorable to the retailer. But if you shop online, you can cross-reference different sources of information, check on anything you’re unsure about, and go at your own pace. You have all the knowledge you need at your fingertips, with no pressure to buy until you’re absolutely ready. Or you can reach out to experts by phone or live chat to have all your questions answered.