Create Your Ring

1. Choose a Setting

From modern to vintage inspired designs, our extensive collection is sure to hold a ring that meets your style and budget.

Create Your Own Ring

2. Choose a Diamond

With thousands of loose diamonds at your fingertips, Brilliance makes it easy to pick the perfect certified diamond.

Choosing a Diamond

3. Review Your Ring

Once you’ve chosen your setting and diamond, you’ll be able to review your completed ring. You can even add engraving to personalize your choice further.

Flawless Experience


Better Diamonds, Lower Prices™

Don’t just take our word for it, read our stellar reviews from our thousands of satisfied clients.

Read Reviews
Flawless Experience

About Us

Brilliance was started as a wholesale company, and we still have our focus on providing you with the highest quality for the lowest prices. We’ve been around since 1989, and we plan to continue crafting and selling beautiful engagement rings for years to come.

When you build your own ring on our site, you can rest assured that our professionals will take all the time they need to create the perfect ring. Our attention to detail is unparalleled. No matter your budget or preferences, you’ll find something here for you. Click on the steps above to get started with your very own custom ring.

Diamond Shape, Color and Carat Weight

Create the Perfect Ring

Engagement rings come in all sorts. Between the setting, the shape, and the stones, you may feel overwhelmed with choices. Brilliance makes it easy for you to design your own ring and skip the confusing choices. You have three steps to go through:

  • Choose the setting you want.
  • Choose the perfect diamond.
  • Review your choices to ensure you’re satisfied

You can filter the setting choices by price, metal, or style, and we have dozens of each to choose from, from elegant and traditional to simple and contemporary. With our diamonds, you have hundreds of choices. You can take shape, carat, color, clarity, cut, and price into account. No matter what sort of ring you have envisioned in your mind, we can help that dream become a reality.

Certified Diamonds

Why Brilliance?

When you want to get married, one of the first things you have to decide on is what ring to buy. Engagement rings are symbolic of the commitment you’re about to make with your partner, so you want it to be perfect. Brilliance understands that, so we offer you the option to create your own ring. Our custom ring services are simple and convenient, and you can completely personalize your ring.

Why Brilliance

Top Engagement Rings

Want to see our Best Sellers? Check out the Top 10.

Engagement Rings Top Ten Rings >

Designer Diamond Rings

Stray away from the mainstream with Parade Designs.

Diamond Earrings Parade Rings >

Diamond Buying Guide

Learn the ins and outs of picking a diamond.

Diamond Necklaces Learn More >

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