MOST START HERE
Start with a setting
Browse 1,000+ ring styles first. Then pick the diamond that fits your budget.
- She already has a style in mind
- Filter by metal, shape, price
- Matching wedding band available
Made In America.
Made To Be Kept.
1.3m+ certified diamonds. 1,000+ handcrafted settings.
Enjoy 25% off rings & jewelry with code MEMORIAL.
BESTSELLERS
The Ones That Made Her Say Yes.
Ranked by real purchase data. Settings chosen most by Brilliance customers.
Certified Diamonds 70,000+ Proposals 4.9 / 5 on Trustpilot 30-Day Returns
WHERE WOULD YOU LIKE TO START?
Two Ways to Build Her Ring.
Start with the setting or the diamond. Both paths end in the same place.
MOST SOUGHT AFTER
Start With the Shape She Wants.
Every setting works across multiple shapes. Sizes shown are most purchased.
WHY BRILLIANCE
Same Diamond. A Fraction of the Cost.
No showroom. No middlemen. No inflated price tags.
Jewelry retailer
$7,000
- Retail markup
- In-store pressure
- Narrow selection
- Sometimes certified
Brilliance
$2,000
- Best price. Guaranteed.
- Online. On your schedule.
- 1.3m+ diamonds to choose from
- Always certified
CREATE YOUR RING
Design Her Ring. Step by Step.
Pick your diamond. Pick your setting.
See the price instantly — no pressure, no guessing.
- Choose diamond shape and carat size
- Pick from 1,000+ settings
- See your ring and total price instantly
They Said Yes. Thousands of Times.
Real rings. Real customers. No staging.
@kylalambertt
@arikagodas
@xariajohnson
@natalie_courter
@laurenwilliamsphoto
@courtneyfaithee
@maryna__itp
@kylalambertt
@arikagodas
@xariajohnson
@natalie_courter
@laurenwilliamsphoto
@courtneyfaithee
@maryna__itp
@priyaxsoni
@gigicabello_
@drparkhurst
@nguy9413
@gayerdepp
@rachelmillerrrrrr
@silvixoxoo
@priyaxsoni
@gigicabello_
@drparkhurst
@nguy9413
@gayerdepp
@rachelmillerrrrrr
@silvixoxoo
Looking For Something Else?
Browse lab-grown diamonds, wedding rings, or diamond jewelry and find the perfect piece for your moment.
Homepage FAQ
Why Brilliance
Four decades of exceptional quality, enduring value, and a promise you can trust.
Brilliance is a trusted name in fine jewelry, backed by over 40 years of experience. We’ve helped clients create unforgettable moments, earning thousands of 5-star reviews along the way. From engagements to lifelong milestones, our reputation is built on quality, transparency, and exceptional care.
We take a more direct approach - sourcing diamonds from leading cutters and crafting each piece in-house. By minimizing traditional markups, we’re able to offer remarkable quality at a more considered value.
Every ring is made to order in our U.S. workshop by our team of master jewelers and artisans, ensuring a level of care, precision, and finish that defines fine craftsmanship.
We offer a 30-day return policy from the date of shipment, so you can buy with confidence. Our team of Diamond & Jewelry Experts is also here to provide guidance and support along the way.
Yes. Every piece is accompanied by a Lifetime Warranty, including professional cleanings, resizing, and maintenance, so it can be enjoyed for years to come.
We offer both lab-grown and natural diamonds. Our role is to provide clarity and guidance, allowing you to select what best reflects your preferences while staying within your budget.