Parade Designs focuses on Bridal and Fashion jewelry designs influenced heavily by natural aesthetics, bringing a fresh, innovative twist to classically vintage forms.Shop Rings
Located in Southern California, Parade’s award winning approach to jewelry fashion earned the design house starring roles with celebrities on Hollywood’s coveted red carpet. But Parade is not just a celebrity designer. They bring the same quality and exacting design process to their stunning Bridal and Fashion collections using traditional hand-crafting techniques coupled with state of the art technology, advancing unique, initial inspiration from detailed sketches to extraordinary final products.
Only the finest quality metals are used in Parade jewelry. White gold is alloyed with palladium, to ensure lasting white color and as a higher quality alternative to nickel- ensuring that Parade designs will suit even those with the most sensitive skin.
Parade artisans insist upon utilizing only the finest gems in their beautiful designs. White diamonds are color rated at G-H or higher, and clarity rated at VS-SI or higher, with higher quality available on request, in order to ensure the brightest shine and sparkle in each piece. Fancy colored diamonds and colored gemstones are carefully sorted and hand selected for color, vibrancy and clarity, and carefully matched for each design.
Finally, every design is carefully inspected by Parade’s quality control department to ensure perfection.
A precisely controlled environment with the highest quality alloys gives Parade the highest quality castings possible for durability and strength to accompany their unique beauty.
All stones are set by hand, allowing Parade pieces the perfect finesse of security and delicate appeal, with all stones even, level, and secure.
Put through multiple stages, every Parade Design is carefully buffed and polished to produce the desired luster, whether it be the mirror-like high polish or a soft, satin finish.
Founded in 2001 by brothers Allen and William Pung, Parade Design benefits from the experience of the Pung brothers as second generation jewelers, as well as the combined strengths and artistic sensibilities of each.
Their keen eye for high quality follows them through everything they do with their award winning design house. As CEO of Parade Designs, Allen has a personal hand on everything from design and production to the selection of the most beautiful gemstones. William’s design aesthetic produced the Signature Lyria Crown. He works closely with the design and CAD teams to refine each style and come up with new and innovative pieces, while also heading up the design house’s marketing strategy.