Jewelry retailer
$7,000
- Retail markup
- In-store pressure
- Narrow selection
- Sometimes certified
Diamond Jewelry
Our fine jewelry adds timeless grace, elevating every moment with elegance and sophistication.
BESTSELLERS
What People Keep Buying.
Ranked by actual sales across every category.
No Retail Markup 30-Day Returns 1.3m+ Diamonds Lifetime Warranty
Not Sure What to Get Her?
Browse by occasion. Lab diamond jewelry that fits every reason.
WHY BRILLIANCE
Same Diamond. A Fraction of the Cost.
No showroom. No middlemen. No inflated price tags.
Brilliance
$2,000
- Best price. Guaranteed.
- Online. On your schedule.
- 1.3m+ diamonds to choose from
- Always certified
CUSTOM JEWELRY
Can't Find Exactly What You Need?
We design and build custom jewelry to order. A pendant in a specific stone, earrings to a precise spec, a bracelet unlike anything in the collection — tell us what you have in mind.
- Custom pendants, earrings, and bracelets
- Any metal, any stone, any specification
- See a 3D render before anything is made
- Guided from idea to finished piece
Proven by Thousands of Happy Customers
For over 40 years, we've delivered fine jewelry that perfectly captures the moment — and the reviews reflect it.
@rachelmillerrrrrr
@arikagodas
@priyaxsoni
@gayerdepp
@laurenwilliamsphoto
@silvixoxoo
@nguy9413
@rachelmillerrrrrr
@arikagodas
@priyaxsoni
@gayerdepp
@laurenwilliamsphoto
@silvixoxoo
@nguy9413
@maryna__itp
@courtneyfaithee
@xariajohnson
@natalie_courter
@drparkhurst
@kylalambertt
@gigicabello_
@maryna__itp
@courtneyfaithee
@xariajohnson
@natalie_courter
@drparkhurst
@kylalambertt
@gigicabello_
Jewelry FAQ
Jewelry FAQ
The basics that most people want to know before they buy fine jewelry — in plain language.
Diamonds are an excellent investment and historically can appreciate over time. High-quality diamond jewelry can last a lifetime and provide enjoyment to the wearer. In addition, purchasing a classic, fine-made jewelry item can be an heirloom to pass on to the next generations.
Considering your budget, it is crucial to evaluate different payment plans and choose one that suits you best when placing an order (many retailers offer multiple payment options). Fortunately, several financing alternatives such as Affirm or PayPal credit enable you to purchase your desired jewelry item without overextending your credit or exhausting your savings.
Diamond jewelry can be costly and a significant financial investment. Shopping online can save up to 70% compared to local retailer prices. However, regardless of your preferred purchasing method, selecting a reputable company with positive customer reviews and consumer-friendly policies is essential.
Insuring your diamond jewelry is always a good option and will give you peace of mind. While there are many insurance companies, verifying what your insurance policy covers is essential. If you need an insurance policy or want specialized jewelry insurance, we suggest Lavalier.
Natural diamonds are more expensive than lab-grown diamonds due to their rarity, extensive mining efforts, market demand, and certification processes. Lab-grown diamonds, created in a controlled environment, are more affordable as they bypass the natural formation process.
Every product purchased here at Brilliance includes a Lifetime Warranty and care, free ring resizing, and a gemological appraisal (with free updates for life).