Local Jeweler vs. Brilliance.com
Before the advent of companies like Brilliance, consumers who wanted to purchase a loose diamond, engagement ring, or diamond ring had to visit a local jewelry store and make their selection from a limited assortment. Often, this meant sacrificing some of their desired characteristics, being pressured by pushy salespeople, and paying more than anticipated.
Retail jewelry stores get their assortments on consignment from wholesale diamond jewelers (like Brilliance), and make a hefty profit if the diamond is sold. Instead of having the freedom to choose the specific diamond characteristics they want, customers are limited to the diamonds in stock at the jewelry store.
As an online jewelry retailer, Brilliance offers thousands of wholesale diamonds, allowing our customers to hand-pick a loose diamond that meets their exact specifications. In addition to our own collection, we also list loose diamonds for sale from some of the leading diamond cutters and manufacturers from around the world. Therefore, if you search for a cushion cut diamond on our online diamond search, you'll be presented with more than 3,500 results-instead of just the 2-3 options you'll likely find at a jewelry store.
In addition to the expanded selection, customers who purchase wholesale diamonds from Brilliance will enjoy savings up to 50-90% off retail prices. Simply stated, our customers have significantly more purchasing power buying diamonds online than in a retail store.
At Brilliance, we're committed to creating an easy, positive buying process for wholesale diamonds. We'll take the time to help you make an informed, worry-free purchase of your loose diamond, engagement ring, or wholesale diamond jewelry. With virtually limitless selection, wholesale diamond pricing, and expert guidance, Brilliance offers the ultimate in affordable luxury.