MOST START HERE
Start with a setting
Browse 1,000+ ring styles first. Then pick the diamond that fits your budget.
- She already has a style in mind
- Filter by metal, shape, price
- Matching wedding band available
Find the Ring
She'll Say Yes To.
1,000+ settings. 1.3m+ certified diamonds. Build her ring exactly the way she'd want it — without the jewelry store markup.
BESTSELLERS
The Ones That Made Her Say Yes.
Ranked by real purchase data — not internal preference.
Certified Diamonds 70,000+ Proposals 4.9 on Trustpilot 30-Day Returns
WHERE WOULD YOU LIKE TO START?
Two Ways to Build Her Ring.
Start with the setting or the diamond. Both paths end in the same place.
Not sure where to start? Our ring experts are here.
On chat and phone — no pressure, no commission.
WHY BRILLIANCE
Same Ring. A Fraction of the Price.
No showroom. No sales commission. No retail markup. Just the ring.
Jewelry retailer
$7,000
- Retail markup built in
- Showroom and commission costs
- Limited in-store selection
- Certification varies by retailer
Brilliance
$2,000
- No retail markup — direct pricing
- On your schedule. No pressure.
- 1.3m+ certified diamonds to choose from
- GIA & IGI certified. Every stone.
MOST SOUGHT AFTER
Start With the Shape She Wants.
Every setting works across multiple shapes. Sizes shown are most purchased.
Code LAB30 takes 30% off lab diamond at checkout.
Lab diamonds are physically identical to natural — at up to 80% less before the discount.
They said yes. Thousands of times.
Real rings. Real customers. No staging.
@kylalambertt
@courtneyfaithee
@silvixoxoo
@maryna__itp
@drparkhurst
@priyaxsoni
@xariajohnson
@kylalambertt
@courtneyfaithee
@silvixoxoo
@maryna__itp
@drparkhurst
@priyaxsoni
@xariajohnson
@nguy9413
@arikagodas
@laurenwilliamsphoto
@rachelmillerrrrrr
@gigicabello_
@gayerdepp
@natalie_courter
@nguy9413
@arikagodas
@laurenwilliamsphoto
@rachelmillerrrrrr
@gigicabello_
@gayerdepp
@natalie_courter
CUSTOM DESIGN
Have a Design in Mind?
Create a custom ring tailored to your vision, guided by experts from concept to completion.
1M+ Custom Rings Created
Over three decades of exceptional design
Dedicated Design Team
Experts devoted to bringing your vision to life
Expert Care
Personalized guidance every step of the way
Engagement Rings FAQ
Questions, Answered Simply.
The basics that most people want to know before they choose a ring — in plain language.
You can use our printable ring sizer to measure either your finger or a ring you already own. We can also send you a free plastic ring sizer upon request.
Yes, you can send your ring back within 90 days of the shipment date for a free resizing. You can fill out the form to request a resize.
Our products come with a Lifetime Warranty that includes professional cleaning twice a year, one free resizing, polishing and refinishing, diamond/stone tightening, and a new ring or jewelry box.
We offer financing with Affirm and Splitit. You can check your eligibility and available payment plans for each product on our website.
Our standard orders take around 20 business days to complete in our workshop before shipment. Custom orders take approximately 4–6 weeks to complete.
We offer a risk-free, full money-back guarantee. You can return your purchase within 30 days of the shipment date. Please check our full return policy for more information.